PHILLIPA'S HAIR RETREAT
Brand Overview
Phillipa’s Hair Retreat is a boutique hair salon serving Kaeo, Kerikeri, and the wider Far North, NZ, offering personalised cuts, colour, styling, treatments, bridal hair, and carefully selected haircare products.
The experience is relaxed, personal, and built around helping clients feel looked after—not rushed through an appointment.
THE PROFIT FREEDOM FOCUS
Brand Overview
Stevie’s podcast creates space for honest conversations that help women shift their perspectives, trust themselves, and step into fuller versions of who they are. But the original podcast link didn’t carry the depth of that experience.
We transformed it into an intentional podcast invitation funnel—one that introduces the message, builds emotional connection, and gives visitors a compelling reason to listen.
Client
Phillipa is a hairstylist and bridal hair specialist and salon owner who has built her business around personal service, long-term client relationships, and creating an experience that feels warm and easy from booking to the salon chair.
Project Goals
→ Refresh an outdated website to reflect the business today
→ Create clearer paths to services, bridal hair, booking, and shopping
→ Build an email list through strategic free resources
→ Automate guide delivery and inquiry notifications
→ Connect website forms directly to Google Sheets for lead tracking
→ Reduce manual admin while creating a smoother client journey
PROJECT
Snapshot
CLIENT
Phillipa’s Hair Retreat
PROJECT
Website Redesign + Automation
SERVICES
Website Strategy, Copywriting, Design + Development, Email Automation + Integrations
PLATFORM
Wix
THE CHALLENGE
Phillipa’s website had been in place for more than five years, and while her business had grown, the systems behind the website were still very manual.
Free guides, pricing information, and resources had to be sent individually. New inquiries needed to be copied over manually, and there wasn’t an easy way to see who had downloaded a resource, who was interested in working with her, or who could become part of her future email marketing.
The website needed more than a visual refresh. It needed to become a more useful part of the business.
PROJECT
Snapshot
CLIENT
Phillipa’s Hair Retreat
PROJECT
Website Redesign + Automation
SERVICES
Website Strategy, Copywriting, Design + Development, Email Automation + Integrations
PLATFORM
Wix
THE CHALLENGE
Phillipa’s website had been in place for more than five years, and while her business had grown, the systems behind the website were still very manual.
Free guides, pricing information, and resources had to be sent individually. New inquiries needed to be copied over manually, and there wasn’t an easy way to see who had downloaded a resource, who was interested in working with her, or who could become part of her future email marketing.
The website needed more than a visual refresh. It needed to become a more useful part of the business.
SOLUTION
We redesigned the website and connected the pieces behind it so the client journey could keep moving without Phillipa having to manage every step manually.
Visitors can now exchange their email for a free guide or resource and receive it automatically, while Phillipa is notified when someone downloads, inquires, or shows interest in working with her.
We also connected her Wix inquiry forms to Google Sheets, so new leads are automatically added to the system she already uses — no copying and pasting contact details from one place to another.
This gives Phillipa a growing email list of people already interested in her services and local area, while creating a much smoother follow-up and marketing process behind the scenes.
SOLUTION
We redesigned the website and connected the pieces behind it so the client journey could keep moving without Phillipa having to manage every step manually.
Visitors can now exchange their email for a free guide or resource and receive it automatically, while Phillipa is notified when someone downloads, inquires, or shows interest in working with her.
We also connected her Wix inquiry forms to Google Sheets, so new leads are automatically added to the system she already uses — no copying and pasting contact details from one place to another.
This gives Phillipa a growing email list of people already interested in her services and local area, while creating a much smoother follow-up and marketing process behind the scenes.
WHAT WE CREATED
Website redesign strategy · Conversion-focused copywriting · Custom desktop and mobile design · Lead magnet funnel setup · Automated email delivery · Email list building · Inquiry form automation · Wix + Google Sheets integration · Responsive development
WHAT WE CREATED
Website redesign strategy · Conversion-focused copywriting · Custom desktop and mobile design · Lead magnet funnel setup · Automated email delivery · Email list building · Inquiry form automation · Wix + Google Sheets integration · Responsive development
WHAT WE CREATED
Website redesign strategy · Conversion-focused copywriting · Custom desktop and mobile design · Lead magnet funnel setup · Automated email delivery · Email list building · Inquiry form automation · Wix + Google Sheets integration · Responsive development
✤ NOW BOOKING ✤ NOW BOOKING ✤
✤ NOW BOOKING ✤ NOW BOOKING ✤ NOW BOOKING ✤
✤ NOW BOOKING ✤ NOW BOOKING ✤
✤ NOW BOOKING ✤ NOW BOOKING ✤ NOW BOOKING ✤
Your website shouldn’t just sit there looking pretty.
It should help you capture leads, keep inquiries organised, and make follow-up easier.
If you’re still doing the little repetitive things manually, let’s build a smoother setup behind your website so less falls back on you!
Your website shouldn’t just sit there looking pretty!
It should help you capture leads, keep inquiries organised, and make follow-up easier. If you’re still doing the little repetitive things manually, let’s build a smoother setup behind your website so less falls back on you!
Metz Digital Solutions is a boutique design and marketing agency offering brand and website design, sales funnel design and strategy and content creation and management.
Located in Davao City, Philippines
Serving Brands and Businesses worldwide
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